In this video we'll show you how to connect ActiveCampaign to your Kourses memberships.
When complete, this integration will allow you to add any members added to a specific Kourses membership to your ActiveCampaign account, and add them to specific Lists and tags within your account.
Connecting your Kourses membership to ActiveCampaign allows you to automatically send member data to your ActiveCampaign lists and tags for seamless follow-up marketing.
Follow these simple steps to get set up!
Step 1: Select a Membership
Log into your Kourses account.
Choose the membership you want to integrate.
(Example: "Premium Membership" on a test site.)
Step 2: Access Integrations
Navigate to the Integrations section inside your selected membership.
Click Add a Service.
From the list, select ActiveCampaign.
Step 3: Get Your ActiveCampaign API Credentials
Open your ActiveCampaign account.
Go to Settings > Developer.
Locate your API URL and API Key.
Step 4: Connect ActiveCampaign to Kourses
Copy your API URL from ActiveCampaign and paste it into the relevant field in Kourses.
Copy your API Key and paste it into Kourses.
Click Save and Connect.
✅ Your integration should now be successfully connected!
Step 5: Set Up Lists and Tags
After connecting, Kourses will fetch your available lists and tags from ActiveCampaign.
Select a List:
Choose the appropriate list where new members should be added.
(Example: "Premium Members" list.)Select a Tag (Optional):
You can assign a tag to new members.Search for the tag by typing its name.
Select the tag you want from the list.
(Example: "Kourses Membership" tag.)
Step 6: Save Your Integration
Once you're happy with your settings, click Save.
From now on, every time a member is added to your selected membership, the integration will automatically send their information to ActiveCampaign!
Abandoned Cart Leads Integration
If you would like to pass your abandoned checkout / cart leads through to ActiveCampaign, follow this guide to integrating ActiveCampaign. We'll show you how to create the custom fields required for this integration to work most effectively.
Learn how to automatically send leads from your checkout (who didn't complete a purchase) into ActiveCampaign for targeted follow-up.
Step 1: Select Your Membership or Checkout
Head to your Kourses account.
Choose the membership or checkout you want to integrate.
Example: Lead Funnel in a Weekend Membership.
Step 2: Connect ActiveCampaign to Kourses
Go to Integrations.
Scroll down under the Email Marketing tab to Abandoned Cart Leads.
Click Add Service.
Choose ActiveCampaign from the list of available integrations.
You'll be prompted to enter:
Your API URL
Your API Key
Tip:
If you're not sure where to find these, check the Kourses Knowledge Base article for guidance.
Click Save and Connect to link ActiveCampaign with your Kourses account.
Step 3: Configure Your Lead Fields
After connecting, you'll need to fill in a few fields:
3.1 Choose a List
Select the list where abandoned cart leads should be sent.
Best practice: Create a separate list (e.g., Abandon) to keep them distinct from buyer lists.
3.2 (Optional) Add a Tag
You can assign a tag to these leads if you want more granular segmentation.
3.3 Create Custom Fields
You'll need two custom fields in ActiveCampaign:
Cart Membership Name: captures the membership they were trying to buy.
Cart Checkout URL: captures the checkout page link.
Step 4: Set Up Custom Fields in ActiveCampaign
Log into your ActiveCampaign account.
From the sidebar, go to Contacts > Fields.
Click Add a Group and name it (e.g., Abandoned Cart).
Inside the group, add two new fields:
Cart Membership Name
Field Type: Text Input
Group: Abandoned Cart
Cart Checkout URL
Field Type: Text Input
Group: Abandoned Cart
4.1 Adjust Field Settings
Edit each new field.
Under Advanced Settings, uncheck all lists.
Only check the abandoned list you created earlier.
Click Save after each one.
Why this matters:
It ensures that only the correct leads get these custom fields populated.
Step 5: Finalize the Integration in Kourses
Go back to your Kourses account.
Click Save to refresh the integration.
Scroll down and map your fields:
Membership Name Field → Select Cart Membership Name.
Checkout URL Field → Select Cart Checkout URL.
Click Save to complete the setup.
How It Works Moving Forward
When a lead visits your checkout but does not purchase, they’re captured.
After about one hour, if they still haven’t completed checkout:
Their details are sent to ActiveCampaign.
They’re added to your selected list.
Their membership name and checkout URL are stored in the custom fields.
Bonus: Personalize Your Follow-Up Emails
Use the custom fields inside ActiveCampaign to personalize your abandoned cart follow-up emails.
Example:
"Hi [First Name], we noticed you were looking at [Cart Membership Name]. You can complete your purchase here: [Cart Checkout URL]!"