The best order bumps share three qualities. They're directly relevant to what the buyer just purchased, they're priced at roughly 25 to 50% of the main product, and they're easy for the buyer to say yes to without overthinking.
Order bumps don't need to be big or take weeks to create. Some of the highest converting order bumps are simple digital assets that take a few hours to put together and then run automatically forever.
Order bumps consistently convert at between 20 and 35% on average. On a $97 course with a $27 order bump, that's an extra $675 on every 100 sales, from one addition to your checkout.
Here are ideas organised by type so you can find what fits your products and your audience.
A well-designed PDF or template that directly complements your main course takes a few hours to create and converts reliably because the value is immediately obvious.
Ideas:
A workbook or journal that guides buyers through applying what they learn in your course
A cheat sheet or quick reference guide summarising the key frameworks or steps
A swipe file of templates, scripts or examples relevant to your course topic
A resource pack of tools, links or references your buyers will find useful
A printable planner or tracker tied to the outcome your course delivers
Selling digital downloads? These work particularly well:
A related download that complements the main purchase, a template pack alongside a guide for example
A bundle of additional files or resources from the same topic area
A premium version of the download with more content, formats or customisation options
Pricing suggestion: $17 to $47, depending on depth and perceived value.
A content upgrade gives buyers access to more of the same. An extension, a bonus, a deeper dive. These convert well because the buyer has already demonstrated a willingness to purchase this type of content.
Ideas:
A bonus module that goes deeper into one specific aspect of your course
Extended or lifetime access if your course is time-limited
An advanced version of your course for buyers who want to go further
Behind-the-scenes content showing how you apply your own framework
A case study library with real examples of the course content in action
Pricing suggestion: $27 to $97, depending on the volume and value of the content.
Buyers who are motivated enough to purchase your course are often willing to pay a little more for direct access to you. These work particularly well when personal guidance is part of your value.
Ideas:
A 30-minute one-on-one call to help them get started or answer questions
A personal feedback session on their first piece of work
Access to a live Q&A session or group coaching call
Priority email support for 30 days after purchase
A private community space with direct access to you
Pricing suggestion: $47 to $197, depending on your time and positioning.
Some buyers don't just want to learn how to do something. They want a head start. Done-for-you order bumps save them time and effort, which makes the yes decision easy.
Ideas:
A done-for-you template they can customise rather than build from scratch
A pre-built framework or structure they can apply immediately
A fill-in-the-blank version of a key deliverable from your course
A ready-made resource they'd otherwise have to create themselves
A starting point document, spreadsheet or plan they can adapt
Pricing suggestion: $27 to $67, depending on complexity and time saved.
The best order bump is the one that answers the question your buyer is most likely asking right after they purchase.
If they're thinking "where do I start?", a workbook or quick start guide.
If they're thinking "I wish I had more time", a done-for-you template.
If they're thinking "I'd love some personal help", a coaching call.
If they're thinking "I want to go deeper", a bonus module or advanced content.
Start with one. Add it to your checkout, run it for 30 days, and see what converts. Once you know what works, you can test a second bump or adjust the price.
Order bumps are available on all Kourses plans and take minutes to add to any checkout page.
How to quickly set up Order Bumps in Kourses
If you have any questions about creating or setting up your first order bump, our team is available via live chat inside the platform.
Ready to put this into practice?
Log in to your Kourses account and start setting up today. If you have any questions, our team is available via live chat inside the platform.
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