Most course creators measure success by how many people buy. That's a natural instinct, but it's only half the picture.
The creators who build genuinely sustainable businesses think about a different number: how much each customer is worth. Not just the first sale, but the total value of that relationship over time.
Kourses is built around that philosophy. Every plan includes three revenue tools, order bumps, upsells and cross-sells, designed to increase what each customer spends, automatically, without you needing more traffic, more ads, or more effort.
Here's how each one works.
Order Bumps: More revenue at the moment of purchase
An order bump is an offer that appears directly on your checkout page, right before someone completes their purchase. It's a relevant add-on, such as a bonus module, a workbook, or an extended access option, that your customer can add with a single click, without re-entering their payment details.
The timing is deliberate. Someone at checkout is at peak buying intent. They've already decided to purchase. They're in a yes mindset. A well-placed order bump that complements what they're buying is an easy additional yes.
On average, 20-30% of buyers accept an order bump. On a course priced at $97 with a $27 bump, that's an extra $27 from roughly one in four customers, without a single additional visitor to your site.
Kourses lets you add multiple order bumps to a single checkout page, styled automatically to match your branding. No external tools, no code, no integrations.
Learn how to set up Order Bumps in Kourses
A one-click upsell is presented immediately after a customer completes their purchase, when engagement and trust are at their highest. It might be a premium membership, a more advanced course, a private coaching session, or anything that naturally builds on what they just bought.
Because Kourses has already saved their payment details from the initial purchase, they can accept the upsell with a single click. No forms, no friction, no second thoughts about re-entering a card number.
This is the moment your customer feels most positively about you and your products. A well-matched upsell at this point doesn't feel pushy; it feels like a natural next step.
Learn how to set up One-Click Upsells in Kourses
Order bumps and upsells work at the point of sale. Cross-sells appear in your members' area, surfacing other products you offer that your existing members don't yet have access to.
A member who joined your beginner course might be the perfect fit for your advanced programme. A member in your community might not know you also have a standalone digital download they'd find valuable. Cross-sells make those connections visible, naturally and without friction.
Because these are people who already trust you and have already bought from you, the conversion rate on cross-sells is typically higher than on cold traffic. You're not convincing anyone, you're just showing existing customers what else is available.
Learn how to set up Cross-Sells in Kourses
Used together, these three tools create something more powerful than any one of them alone.
A new customer finds your course. They buy. An order bump adds a relevant extra at checkout. An upsell offers them something more right after purchase. And once they're inside your members' area, cross-sells surface your other products over time.
More revenue from the same customer. More profit to reinvest in reaching new ones. A business that grows without needing to constantly chase new traffic.
That's the evergreen wheel. And it runs automatically inside Kourses, on every plan, from day one.
All three revenue tools are available in your Kourses account right now. The only prerequisite is having at least one product live, and ideally two or more to make the most of upsells and cross-sells.
If you haven't yet set up your first product, start with the setup guide. You'll find it under your account avatar in the top-right corner of your dashboard.
Once your first product is live, these are the next things to set up. Don't leave revenue on the table from your very first sale.
If you have any questions about setting up order bumps, upsells, or cross-sells, our team is available via live chat.
If you have any questions about setting up order bumps, upsells, or cross-sells, our team is available via live chat.
Login here to start building your Evergreen Profits Wheel using our Order Bump, Upsells and Cross Sells features.
